Article Writing Software - Importance Of Unique Content

By Stephen Ahlfeld

Having unique and fresh content on your website is one very important aspect of successful search engine optimization. Not only will maintaining good website content and distributing your articles to article directories attract more people to your website, but it will also help you achieve higher rankings in the search engines. Let's take a look below at the most important factors to take into consideration when submitting articles to article directories.

Article Submission Tips

1. Unique Content.
Always make sure that you content differs slightly from each article directory submitted to. This will help you not get penalized for duplicate content issues and will help you get more backlinks.

2. Title.
The title of your article should be a popular term or phrase which is related to your niche, and should also differ slightly from each article directory submitted to. Try to make sure that there is not too much competition for this search term otherwise you will not receive too much traffic. You can utilize many keyword tools on the internet which allow you to find long tail keywords with low competition which you can utilize.

3. Resource Box.
Your resource box is where you give a description about yourself and provide a link back to your websites. It is good for search engine optimization purposes to use anchor text in the form of a popular keyword phrase which is not too high in competition. This will help your article and website rank better for that particular phrase. Try to make the resource box sound interesting as it will help attract more people to click on your link.

4. Keyword repetition.
Always make sure you try and repeat important keywords or keyword phrases throughout the article as this will help the articles ranking in the search engines.

If you follow these simple guidelines then you should be successful in article marketing for your website. If you would like to find out more information on a top article content generator software which can help you create fresh new content for your website then please visit the website below.

Instant Article Wizard

Stop Writing Press Releases - Start Writing News Releases

By Philip Yaffe

Recommending that you stop writing press releases and start writing news releases is not a play on words. It is sound advice.

In common parlance, "press release" and "news release" mean the same thing. However, the terminology people use often betrays a fundamental difference in how they put this information together and how well it is accepted by the media.

Early in my career, I was editor of a daily newspaper and later a writer with The Wall Street Journal. One of my jobs was to screen submissions to decide which ones we would print and which ones we would print and we would throw away.
Approximately 80 - 85% of submissions failed the first screening, a
life or death decision usually made within 60 seconds or less. On the other hand, the vast majority of those that survived this first screening also survived the second one and were ultimately published.

What made the difference? Basically, it was in how the author of the document viewed the material being submitted.

• Losers. Information a company or organisation wanted to see printed for its own benefit.

• Winners. Information a company or organisation wanted to see printed for its own benefit and the benefit of our readers.

In both cases, the submitter had something to gain if we published the release, i.e. positive publicity. However, in the first case, the focus was on only how the submitter would benefit from publication. In the second, it was on both how the submitter and our readers would benefit.

A Concrete Example

If all this sounds a bit theoretical, here is an example to make it more concrete.

After leaving The Wall Street Journal, I was an account executive with a major international press relations agency. One of my subordinates presented me with a typically self-serving press release he wanted to distribute on behalf of his client.

The headline was something like: Egotistical Industries gains major new contract. The first paragraph said something like:

Tom Bighead today announced that Egotistical Industries has won a $350,000 contract to supply window sealants for the new sports centre currently under construction in Baden-Baden, Germany. Egotistical Industries was founded in 1989 by Mr. Bighead and his brother George, and is now considered to be the leading company in its field. Last year the company's sales were . . . ."

In the fifth paragraph, if anyone would read that far, we learned that the sealant the company would supply had the property of not freezing in cold weather, so work on the sports centre could be carried out in December, rather than waiting for warmer weather in March or April.

This of course was the true story. If you are a reader of a professional construction magazine, you couldn't care less that Egotistical Industries has a new contract. By contrast, you could be vitally interested in knowing that you could possibly gain three months on your construction schedule by using Egotistical's product.

More importantly, editors of professional construction magazines would view the release this way.

Remember: Editors are vitally concerned about what their readers want to read, because if they lose readership, they lose their jobs. The real target of your release must be the editors. They are the gatekeepers. If they value the release, it gets published; if they don't, it doesn't.

We therefore rewrote the information into a news release with the headline: Windows in Baden-Baden Sports Centre will be sealed in the dead of winter, saving the contractor approximately $30,000 in labour costs. The first paragraph, and as many additional paragraphs as necessary, elaborated on this very attractive theme. The background information about the company came at the end of the release where it justifiably belonged.

The Short Road to Nowhere
Here's another example. As a marketing communication consultant, I was asked by a client to write a release announcing an important new service. I was told to limit the release to 400 words. "Why 400 words?" I asked. "Well, it's our policy to keep our releases short. Journalists like that."

The problem was, I couldn't find a way of saying everything that needed to be said in only 400 words. The client was insistent. I finally produced something at 400 words which the client felt was exactly what was wanted. But when the release was issued, no one published it.

The client called a few newspapers and magazines to find out why. The answer was, they just didn't see anything that would be of interest to their readers. I then called a couple of these newspapers and magazines and asked, "Do you think you readers would be interested in X."
"Yes, why didn't you put that in the release?"

Well, I had. But under the stricture of the 400-word limit, it had become so severely condensed as to be cryptic. It was there-if you knew what to look for. The function of an effective release is to give information, not challenge journalists to find it.

I rewrote the release. This time it came out to 650 words and was widely published. Why? Because it had been transformed from a press release, i.e. what the client wanted to say, into a news release-what journalists believed their readers wanted and needed to know.

Each time you start tapping at the keyboard, keep uppermost in mind the aspects that make a release a "news release".

• First, a release gets published only if editors feel that it offers something their readers want and need to know. So make certain that it does.

• Second, there is no "correct" length for a news release. To paraphrase a sexist joke (I apologise, but it is just too pertinent), a news release should be like a miniskirt: short enough to be interesting, and long enough to cover the subject.

Philip Yaffe is a former reporter/feature writer with The Wall Street Journal and a marketing communication consultant. He currently teaches a course in good writing and good speaking in Brussels, Belgium. In the "I" of the Storm: the Simple Secrets of Writing & Speaking (Almost) like A professional, his recently published book, is available from Story Publishers in Ghent, Belgium ( http://www.storypublishers.be ) and Amazon ( http://www.amazon.com ).

Now semi-retired, he teaches courses in persuasive communication in Brussels, Belgium.
Because his clients use English as a second or third language, his approach to writing and public speaking is somewhat different from other communication coaches. He is the author of In the "I" of the Storm: the Simple Secrets of Writing & Speaking (Almost) like a Professional.

For further information, contact:

Philip Yaffe
61, avenue des Noisetiers
B-1170 Brussels, Belgium
Tel : 32 (0)2 330 0405
phil.yaffe@yahoo.com

Latest 3 Efficient Methods to Improve Your Article Writing

By Sean R Mize

Article writing can be your perfect venue for two things: For those who own home-based businesses and have their respective websites, they can attract customers with compelling ads of their products’ features and benefits. For those who are doing freelance writing, they can gain more clients who may be interested with their services.

Indeed, article writing opens more doors than one can expect. To further propel your career or your business to the top, here are 3 efficient article writing methods:

1. Give examples and testimonials. Article writing can give you the chance to build your credibility. You can make all the claims that you desire, but if you want to make sure that they’re believed by your customers you need to back them up with your own personal experiences with the products or services or perhaps by statistics and figures.

2. Promote products and services by emphasizing their features and benefits. You know that you can’t waste your entire article talking about hype and fluff words. It is thus advisable to pick out the best features of your products and think of the possible benefits your target readers can get out of them.

3. Write all the vital information at the start of your article. Early on, you should be able to capture the fancy and interest of your readers. That is why you need to bank on your title and the first paragraph of your articles. Place all essential information in it, then break it down into smaller paragraphs containing details of such information.

Many have dared to venture into article writing for their business or for their career. However, you’ll never be able to fully make it unless you equip yourself with these very handy tips. It wouldn’t be long before you realize that you have expanded your portfolio and attracted millions into your business.

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, ‘Your Article Writing and Promotion Guide‘

Download it free here: Secrets of Article Promotion

Sean Mize is a full time internet marketer who has written over 1574 articles in print and 11 published eBooks.

Balancing Your Writing Life - Exercise Your Body

By Beth Barany

Is your life balanced? Do you work, rest, and play equally? If you’re a modern person, juggling writing, a day job, and a family, your response is: “What are you talking about?” Most likely, we need to move more*, play more and rest more.

Physical exercise is a wonderful counterbalance to the focused mental work and solitary lifestyle of a writer. Our work as writers needs to be first priority if we want to get our work done. Ironically, however, making time in our schedule to move reminds us that we are more than only the mind. We are of the body too.

Exercise is a great way to juice up your creativity and change your perspective on your writing. I see exercise as a form of play. Remember when you were a kid and you ran around playing tag or hide-n-go-seek until dusk? I assert that the right exercise for you can be that same kind of "in the moment" joy. All you need to do is re-discover what is the right kind of exercise for you.

After nearly three years of exercising regularly, I share my insight from the perspective of someone who had never exercised regularly before.

Step One - The Fun FactorFind an exercise that you love! Use your childhood passions for inspiration. How can you turn one or many of them into something you can do now? Bicycling, walking, swimming, running, yoga, one of the many forms of dance - the list is endless.

Step Two - Baby Steps Start out with brief, low-impact classes or short stints outdoors. Take walking, for instance: it’s simple, most anyone can do it, and the equipment investment is minimal. On Day One, take yourself to a nice place and walk for ten minutes. Enjoy your surroundings, the creatures and people. Notice how you feel. Breathe the fresh air. Remember to stretch.

If you’re out of shape, your week one goal is to walk twice for only ten minutes each. Stick with a regular schedule until you can move the frequency up to three times a week. Then incrementally move up the duration of your walks, going from 10 to 12 minutes. Then add a few more minutes, until you’re walking 35-40 minutes three times a week. The object of the game is to keep it fun and to say, “I can do this!”

Tracking Track your routine and your progress. Keep a log of the date, the activity, and its duration on an index card or exercise logbook.

Be kind to yourself Don’t over-do it. Over-high expectations are counter-productive in this realm of baby steps. Be aware of what’s reasonable, in terms of activity chosen, time allotted, and the expectation that it will change your life and body instantly. Choose a place to exercise that is between work and home, or easy to get to, like your living room. And use music, if you like, to lift the spirits while you move!

Sacrifice Like anything important, making time for exercise requires giving up something else in your schedule, like TV, or too many volunteer jobs.

Balance out the intense demands of your writing life with time spent in the body. A calmer and clearer writer’s mind, and improved health the rewards from taking the time to exercise.
Happy Exercising and Writing!

*This an informative article only, not intended to give medical advice. My information comes from my own experience and that of others.