Families And Young People - The Touristic Future Of Lignano Sabbiadoro

By Deborah Cervesato

Last year, to better manage the summer season in Lignano Sabbiadoro, the municipal Administration ordered a research about the situation of the city. That study was included in a bigger project, denominated “Agenda 21 Locale”, to analyze present touristic and economic situation of peninsula and to think about guidelines for the next years. Italian Higher Study Center of Tourism and Touristic Promotion in Assisi carried out the research and analyzed environmental, human and economic sides in Lignano, effects of tourism in these aspects, how tourists see the seaside resort and how it would be seen, its presentation by tour operators and travel agencies and its perception by potential tourists. About this last point the researchers found some differences: in their opinion the town is more renowned and used by italian and foreigner families, but its tour operators take care of young people tourism.

A detailed analysis inside the bathing resort reports different points of view: Lignano hotel-keepers take care of family tourism offering special holiday conditions in their facilities, but retailers concentrate on the other kind of tourism, searching to follow or be ahead young people's fashions. To have a harmonic city development, it would be desirable a meeting of both parts to discuss about new actions to do to work with families and young people tourism. These two touristic fluxes could be live together, allowing a longer summer season and cutting the risks coming from a possible partial fall of one of these two touristic streams.

Some local hotel-keepers, in line with the research's results, decided to dedicate their efforts to present a complete service range for families and for young. For example, the Hotel Vienna Administration invested in a refurbishment to meet with the tastes of Lignano touristic market.

This hotel offers connecting rooms and children playground to the families, while for the young people there's a new panoramic swimming pool at the top of the building and also a solarium.

Although the near commercial street location could attract more young people, the hotel have a near private beach, where families can enjoy relaxing sunny days in a safe place for the children.
Hotel Vienna is an example of cohabitation of families and young people tourism, the major touristic streams coming in Lignano Sabbiadoro. If its tour operators could analyze and than use the potential of both fluxes, these two will grow up and get stronger each other, bringing advantages in a long period by an economic and environmental sustainable development.

Hotel Vienna
Via Carinzia, 1
33054 Lignano Sabbiadoro (UD)
ItalyTel. + 39.0431.71231 -
FAX + 39.043171127
http://www.hotelvienna.it/hotel_uk.htm