Use eBooks And Articles To Build Your List

By Charles West

Getting customers to your site should always be ay the top of your thoughts. It is as important as the quality and the excellence of the product and the services you provide. It should go hand in hand in providing your customers the satisfaction they get in exchange for the money they have paid for your product or service.

One of the ways you can combine marketing and customer service is through opt-in marketing. With an opt-in list you get the opportunity to introduce your site and products on a good time basis. Opt-in marketing is a marketing strategy that is virtually low cost and not time consuming. You get the consent of your website visitors to subscribe to your newsletters and other promotional materials by offering them a free eBook in return for there email address and name.

Opt-in marketing uses your list of subscribers to send e-mail to. These e-mails will contain the materials you will send to your subscribers. It is essential that you present your promotional items in a manner that will catch the interest and the eye of your subscribers to keep them wanting for more. The best way to do this is to provide fun, entertaining and informational eBooks and articles.

Well written eBooks and articles full of content and useful information will help in building your list as more subscribers will be enticed to your list. When they have read the samples of your contents of your sites in the eBooks and articles, they will be intrigued as to what will come next. Subscribing to your newsletter will offer them a glimpse of what you have to offer next.

Many sites and companies have realised the importance of eBooks and articles and this also aids in search engine optimization and ranking . As more people are heading towards the internet for their information needs, serving the right information to them via eBooks and articles from and in your site will increase the flow of your website traffic. With more traffic, the percentage of your sales will grow. More sales turn into more profit.

There has been the rise for the need of well written, information rich and keyword packed articles for the content of websites as well as for newsletters and eBooks. These articles provide the information many are seeking in the internet. If your site has them, more people will be coming to and returning to your site for information and research.

Well written and up to date articles and ebooks will also boost your sites reputation if they are filled with good information you will be regarded as well informed and an expert on the subjects that you tackle. Your articles used on your website or in your eBooks must be well researched so that the people will trust you. When you have gained their trust, they will always come for you for their needs on that subject.

In conculsion, you must write articles - or have them written - to tackle subjects that are closely connected with your product and type of business. If you have a site for a medicine treating a certain disease, your articles must be about the disease. Or if you sell materials for home improvement provide articles which cover home improvements. Most articles searched for are tips, guidelines, methods, manuals and such, these are great to compile into an eBook and used as a give away or put on an auto-responder and emailed out say once a week. If you provide these articles to your customers and you have their trust, they will always go to your site for help and advice as well as for your products.

With the loyalty of these customers, they may subscribe to your opt-in list to receive all the information you have. If you provide them with the answers for that need, they will be happy to be receiving your newsletters as well as other promotional materials to keep them well informed. Others may even forward your newsletters or eBooks to other people when they find a certain article of interest.

You should provide links in your newsletter, articles or eBooks -where you can - so that when other people are reading it and wants to read more, they may click on the link and go to your site. With the articles you have in your site that are good, they may decide to sign up as well for your opt-in list. This will build your list and make it bigger.

Make sure to keep your subscribers happy and interested in your newsletters and promotional materials. Keep on posting and writing good articles for your site and newsletter. If you are not interested in writing them or if you just don't have the time, there are many available well experienced and knowledgeable writers willing to help you out. This is an investment that will pay for itself.

I've been on line for 5 years now and have various websites running which all have ebooks written by me. Over this time I have tried about 10 ebook compilers (ebook software programs) and have come down to a few I use for various reasons. Have a look at http://www.easyebooksoftware.biz and you'll see my preferences.