Pay Per Click Goes Video

By Sameer Kh

Google is the most innovative search engines and this has been proved time and time. Google just announced that it will provide a whole new platform for providing PPC VIDEO ads. It has already starting testing different types of paid ads including images, maps and interactive ads.

Google's vice president Marissa Mayer mentioned in the latest press conference that text based ads are not a good solution for website having videos and other web content because users will usually ignore the text.

The video ads will play only if they are clicked. However, there are lots of questions going around in the SEO circles on whether this strategy will decrease the importance of organic search which are normally text based.

Ms. Mayer also informed "People who advertise a movie want to show a trailer. Why shouldn't they have the same format we use for search results and have a little plus box that says watch the trailer?"

The entire focus of Google is still to maintain the original relevancy concept and the new ads platform will just be an added benefit of using paid advertising.

Right now, to advertise on PPC video, the advertisers will pay the same amount of money they are paying for text based ads. To advertise your first video ad you must create a regular AdWords accounts and follow the instructions to create video ad campaign.

Google is going to start the test site from today and the target market will be companies who want to advertise their brand instead of a product or service.

Sameer khan is a marketing consultant who really understands how a lethal combination of offline and marketing can put you way ahead of the competition in the attention deficit society.
After managing the marketing department of two successful multi-million dollar companies Sameer started his own consulting firm and he helps business owners to get fast traffic and business growth using proprietary online and offline marketing techniques. For more information on Sameer latest work and to find out what really works, you can join his face book group at

http://www.facebook.com/group.php?gid=23394458992

Article Source: http://EzineArticles.com/?expert=Sameer_Kh

How To Use An Autoresponder And Not Destroy Your Business With One Click Of The Mouse

By Kevin D Browne

Learning how to use an autoresponder is a TEACHABLE process.

But like almost everything else in life that's precious it takes time. Lots of time. Time to make the mistakes you can learn from and build upon.

Problem is, if you dip your big toe in the autoresponder waters and do it (like so many do) incorrectly, then you risk hurting your business in ways you may not recover from.

It's like seeing a beautiful woman at a dance and having the courage to walk up to her and ask her her name and if she'd like to do the Electric Slide with you. And the moment you get there you get incredibly nervous (because this is new to you) and you start asking her how great she thinks your pants are!

Holy smokes.

But that's the lasting and deep impression it leaves.

Do you think that woman would even dare to look at the your pants, let alone speak to you the rest of the night? Chances are she gets the authorities on speed dial and you are at County lockup within the half hour.

If your are going to take the time to build a wonderful site, and take the time and your money to spend on Adwords and banners and link exchanges AND take the time to put in an OPT-IN box on your site and you come out of the gate with "Want Your Teeth Whiter???" in your subject line, then do me and everyone else a favor and send you money to a charity.

Because when people can smell a sale attempting to be made, they run for zee hills.
That is why learning is so, so very important.

And, in fact, it's why I left Madison Avenue to write them FULL TIME. That's how big a deal I KNOW that autoresponders are.

And if you can see the value in what I've just said, I want you to visit my autoresponder workshop site in the link below.

How do I know that I can bring immediate and long term value to your business if given the chance to assist you with your autoresponders??? Because I now make a VERY good living at it.
Good luck. And please, DON NOT EVER ask me to stare at your pants.

To learn SPECIFICALLY how you can begin to FINALLY find autoresponder success, visit http://www.ultimatecsutomercreator.internetbasedfamily.com/opportunity.html and discover what can happen for you business when you are willing to use someone who has turned his entire career towards the almighty autoresponder!!!

Article Source: http://EzineArticles.com/?expert=Kevin_D_Browne

Catchy Titles Have Higher Click Through Rates

By Jeffrey L. Smith

Click Me, Pick Me!
Having a well positioned website in search engines is one thing, actually being clicked another.
Sometimes it is the smallest thing can differentiate your pages when people are skimming through search results and "get the click" despite the position on the page. You should clearly identify your websites' value proposition and unique benefit to the viewer (within 3 seconds from eye contact) in order to maximize reader response an encourage an intuitive click trigger in the viewer as a result of heightened curiosity.

Your title tag is your headline, use it wisely and you can achieve higher click through rates and conversion on your pages. With just a bit of thoughtful planning, you can get the click regardless of positioning on the page if you can identify the impulse of the searcher and facilitate it with your message. Establishing and keeping the interest of the visitor is the key. The more engaging your content, the higher the response.

Think of it like this, if someone took the time to actually write a thoughtful, concise and informative title, the intuitive assumption is, the content residing on that page is truly unique and above par. Write a great hook (like a catchy headline) to trigger reader response and your pages can virtually get flooded with traffic or links. Likewise, if your content is well written, informative and engaging then you can anticipate increases in sales and conversion. The bottom line is, you get one shot (for that search), don’t blow it.

Your title should say it all.
Let’s talk about the title tag, although the first instinct is to try to fit all possible variations of your keywords with plural form and acronyms as well, another strategy suggests that your title should be a snapshot of what to expect when the reader engages your page. This lessens the feeling of getting baited or duped into a page, when the content is wishy washy. Sure, people are trigger happy on the mouse button, but even more agile in clicking the back button.

In looking at the grand scheme of things for your SEO, Top 10 Positions are great, but sometimes you have to realize that people type in the strangest queries in search engines, and believe it or not, even in Google they don’t always find what they’re looking for on the first page. Contrary to popular belief, people actually drill deeper into search engines looking for more meaningful content, and titles play a major role in this phenomenon.

Call it curiosity, boredom, or whatever you like, but by using this as part of your SEO strategy, you can blanket the top 10, top 20 and top 30 results with variations on a theme to increase your online exposure.

Blogs, for example, have a tendency to rise easily in search engines, if your site has any authority, combined with link building, you could easily research a term using a keyword discovery tool, write a blog about it (using a compelling yet keyword rich title) publish and socially bookmark it to preserve it’s longevity. In addition you could employ article marketing to hit the search engines from another angle, or add a new page to your website (with strong internal links) as the Trifecta to extend your coverage of the top 30 even further.

If you truly analyze your stats and see just how much traffic arrives from the long tail or unintentional optimization of keywords that exist on your pages, then this positioning tactic is a worthwhile pursuit. If you are receiving 85% of your traffic for instance, from long tail searches, then the natural solution would be a healthy combination of creative copy writing for the titles and introductions (since they are what show up in the title and description area in search engines). Top 10 is great, but top 20 can be equally as lucrative to target your optimization.

Jeffrey L. Smith is an seasoned search engine optimization strategist and founder of Seo Design Solutions Seo Web Design Company in Chicago.

Since 1995, Jeffrey is constantly developing new and exciting internet marketing solutions for businesses and brings fresh optimization methods and strategies for companies seeking long-tail organic search engine optimization.

Pay Per Click Success Secrets - 15 Reasons You Must Avoid for Your Success in PPC Online Advertising

By Siripong Roongruangsuwan

Within this article, you will discover common reasons why advertisers are failed in pay per click (PPC) advertising game, particularly Adwords game. With those reasons, it will help you find out how to success in this game in the future. Those reasons are significant elements for you to leverage and learn from other's mistakes and experiences in order to success and win this Adwords game in the future.

1. Give up too quickly. Many studies reveal that most Adwords advertisers are failure because they give up too quickly. They expect to earn money quickly and easily by setting up a campaign and wait for money rolling into their bank, without any further action, in short term. They are wrong. It is not easy like that!

2. Lack of the strategy planning. It is obviously that planning is a key success factor for all kinds of business. It will help you to minimize redo and undo tasks. Also, it will help you to settle your own direction. Most Adwords advertisers should plan their strategies, budget, and their action in the PPC online advertising game, but they do not.

3. Lack of creativity. The internet marketing and PPC online advertising is an art, not pure science. All Adwords advertisers should come up with their ideas, creative and new strategies for testing their PPC advertising campaigns all the time. Otherwise, they will fail and can not win this game.

4. Lack of systematically testing system. In the internet marketing, particularly in PPC online advertising world, you must test everything in the systematic way, which you can test. In the Adwords advertising, you should test: (1) keywords (2) ad-copy (3) landing page (4) campaign management and organization and (5) other things, of which you can think. Most failed advertisers do not test in the systematic way and some of them do not test anything.

5. Lack of well-understand in the market and people. There is no doubt that the more you understand your market and people, the more opportunities to earn money on the internet you have. You have to put yourself into the customer's shoes. You have to think like customers.
Most Adwords advertisers fail to do this. They are rush to set up their PPC advertising campaigns with their mind and hope that they will generate a lot of money for them without any additional actions. They are wrong!

6. Lack of well monitor, tracking and evaluation system. In the PPC, other keys to your success are: (1) monitoring your campaigns, keywords, ad-copy and landing page (2) tracking the sales, keywords, conversion rate and cost, and (3) evaluate the high performance campaign, ad-group, keywords and landing page. Most of advertisers can not do these systematically. They wait and guess for their monitoring, tracking and evaluation!

7. Lack of consistency. This is a really important factor to your success in any kinds of business in the world. Many researches reveal that most successful entrepreneurs love what they do and they do their works consistency and continuously. On the other hand, other entrepreneurs can not achieve this. They give up and do not do their work consistency when they do not see big money and big results in short term, like weeks, months. That is another reason why they fail.

8. Lack of keyword bidding strategy. This strategy is one of the most significant strategies in the PPC online advertising. The golden rule of winning this game is to avoid the bidding war! Most new and failed advertisers have not the keyword bidding strategy. Without the bidding strategy, there is no any effectiveness at all!

9. Lack of well-organize campaign. Well, many researches reveal that managing and organizing are two of the best behaviours for advertisers to do for building their highly relevancy and successful PPC advertising campaign, particularly Adwords. With the well-organize, it is easier for advertiser to run and grow their relevancy PPC advertising campaigns.

10. Lack of niche profitable and negative keywords. The PPC online advertising is similar to the keyword auction game. With this sense, keywords will become the first critical factor for success and winning the PPC advertising game. Without niche profitable and negative keywords, you are losing your own money. This reveals that keyword research is one of the most important processes to success in PPC online advertising. Most people fail with their effective keyword research.

11. Write the poor and unattractive ad-copy. Without the attractive and eye-catching ad-copy, you can drive visitors to your landing page through PPC online advertising. Your click through rate (CTR) will be definitely low. Most advertisers are failed to write the powerful and attractive ad-copy. There are a few basic rules for writing the ad-copy in PPC online Advertising, which are to: (1) include the keywords in your title of ad-copy (2) address the benefits of your products to your ad-copy and (3) test various strategies for writing your ad-copy.

12. Drive visitors to the poor landing page with low conversion rate. The conversion rate is the best critical factor for all advertisers to concern and test heavily. Without high conversion rate, you can not turn your visitors into customers and earn big money on the internet; even you have a lot of traffic. There are many guidelines of how to build a high conversion rate landing page on the internet. However, one of the most critical factors for your landing page is "headline". You have a several seconds to load your website and grab your visitors' attention with your title.

13. Lack of secrets weapon software. With the appropriate software, it is easier for you to manage, monitor, track and evaluate your PPC advertising campaigns. There are many kind of secrets weapon software you must have for your own PPC online advertising if you do not want to fail: (1) keyword research tools (2) keyword bidding software (3) campaign management software (if you are running multiple campaigns in multiple search engines) (4) monitor and tracking software and (5) spy competitors software. Most advertisers do not invest on those tools. They believe that they can do everything by themselves and free tools. Many researches show that those paid tools can help advertisers a lot in term of effective researching, managing, monitoring, tracking and evalution.

14. Can not stay on top in the trend of PPC online advertising. There are many changes rapidly in the world of PPC online advertising. Most advertisers are tired of staying on top in the trend and do not want to keep updated the technology. Those are reasons why they are failed in the PPC online advertising world. Current technologies or solutions can not solve tomorrow problems in some situations!

15. Focus on only one PPC search engine. Many advertisers are only focus on one PPC search engine at a time. Obviously, if you want to drive more traffic to your website and earn huge of money on the internet and do not want to fail in PPC online advertising, it is a great idea to run multiple PPC search engines at a time. You can test keywords, ad-copy, landing page across those engines as well.

Final thoughts, if you do not want to fail in PPC online advertising, particularly in Adwords, you have to avoid those above mistakes. You have to be self-improvement, be patient, be consistency and be strategic to build, run and grow your success PPC online advertising campaigns. It requires a lot of effort and time to build super-profitable PPC advertising campaigns!

About The AuthorSiripong R. or zMillionDollars is a recognized authority on the subject of building super-profitable pay per click campaigns. His website, www.iPayByClick.com, provides a wealth of informative articles and resources on everything you'll ever need to know about pay per click advertising. Free special reports at:
www.iPayByClick.com/free-report.