Copywriting Tips - Active Or Passive Voice?

By Steven Wagenheim

Personally, I find this to be one of the most fascinating topics when it comes to copywriting. The debates will no doubt go on as to whether it is better to use active or passive voice when writing your copy. This article is not intended to answer the question of which is better. Personally, I feel that both can be used effectively, provided that you know what you are doing and why you are doing it. So keep reading and we'll explore both sides of this hotly contested issue.

First you have to know what the difference between active and passive voice. Active voice is where the subject of your sentence comes at the end. Passive voice is where it comes at the beginning. For example, "Archeologist discovers golden idol in Egyptian desert" would be an example of active voice whereas "Golden idol in Egyptian desert discovered by archeologist" would be an example of passive voice. Okay, let's take the arguments for each.

The argument for using active voice is that is better engages the reader and draws him into the conversation and your copy. Ultimately, if your reader is not engaged, they're going to lose interest and turn away from your copy. It has always been the belief that active voice is the best way to accomplish this. However, there is another school of thought that I personally find very fascinating.

That school of thought is the argument for using passive voice. Now why would you want to do this? Well, for SEO purposes, think about it. People are more likely to look up golden idol or even Egypt before they look up archeologist. So your keywords are now closer to the beginning of the sentence, which is better for SEO purposes.

But what about for the purpose of your reader? Well, some people who read sales copy don't read but skim. And when they do this, they only skim the beginning of sentences. So, if somebody were to see golden idol at the beginning of a sentence when skimming, they might be more inclined to keep reading than if they saw the word archeologist.

Certainly it is a fascinating debate. Personally, I have used both and don't see a lot of difference in conversion. So maybe it's just quite possible that both do work equally as well for different reasons, each appealing to a different prospect.

Want to learn more fascinating details about copywriting that will turn you into a pro in no time flat? Check out the link in my signature. You'll be writing killer copy before you know it.

To YOUR Success,
Steven Wagenheim

Want to save $2,500 to $15,000 in copywriting costs? Want to write copy yourself that can command that kind of payday? Visit my site at http://www.bcipe.com/ and discover killer copywriting tips that have allowed me to write my own copy for years and earn myself a 6 figure a year income selling my own products.

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A Parent's Voice of Love

By Barbara Ann Simone

Today I am inviting you to get more acquainted with the LOVE of the Universe that is within you, in order to share Its profound magnificence with your child.

Over the past 30 years, whenever I've spoken to children about the enormous presence of God's Love, I've always witnessed a joyful response. I've never seen any situation-"negative" or "positive"-that did not immediately change for the better when God's LOVE was joyfully spoken about. Why is this? Because LOVE is the most powerful force in the Universe!

Your children naturally feel this Love within them. Younger children are VERY connected to this Love. However, as your children grow into the elementary years, the outside world gives no attention to this beautiful relationship. Is there anything you can do to make up for this lack of reinforcement? Are you comfortable speaking to your child about this profound Love?

Your answer probably depends on how you perceive this LOVE in your life. It may seem easier for you to talk to your children about your relationships with others, rather than your relationship with the Divine. As you grow in your Spiritual awareness each day, you can also grow in how you share this most beautiful, intimate relationship with your children. Modeling this relationship is paramount.

YOU are the Perfect Voice of Love to speak the Truth of God's Love to your children on a daily basis!

So as you pray, show gratitude, and look within for your daily guidance. Then, teach your child to do the same.

Here are some ideas of how you can speak of God's Love in everyday experiences:

• Remind them their bodies are kept healthy by this Love. No matter what medicine you give your children, or how many doctors they visit, remind them of the healing power of God's Love that is CAUSE to their bodies functioning properly. "Rebecca isn't it wonderful how God's Love heals you and keeps you healthy all the time!"

• Remind them that wherever they are, God's Love is with them. AND God's Love is with each family member. This Love keeps each family member safe and happy. "God's Loving guidance is with me all day, the same way It is for our family!"

• Tell them that children who are mean and bully other children have forgotten God's Love.
When children and adults make decisions without remembering God's Love- lots of chaos and hurt can happen! "Joey must have forgotten about God's Love when he behaved that way."

• Remind them of their Inner Power to think LOVE in every situation and feel LOVE for whomever they are with. "If you feel lonely at lunch time, remember you're never alone. God's Love is there with you all the time."

• Remind them often that God's Love is cause for the wonderful family life they experience each day. "God's Love blesses us with such wonderful family times together!"

Remind them to look inside of themselves FIRST, as

questions come up during the day. God's Love is ALWAYS
there to guide them. The more your children rely on the
Divine Wisdom inside of them, the stronger their Spirit will
be! "Don't forget to think about God's Love in your heart and mind before you begin your Social Studies test. That way you will certainly do your best!"

The more your children are joyfully reminded about this Love on a daily basis, the happier they will be. This Love relationship with the Divine knows no limits. Whether your child is 2 or 52, helping to foster this relationship can only bring GOOD.

Barbara Ann Simone, the Spiritual Nanny, has been working with children and their families for 30 years. She is the co-author of a spiritual curriculum called The Masters' Classroom, which can be used by families to share powerful spiritual principles. Her program empowers children from 2-102! She offers a free Spiritual Family Newsletter- plus a free Spiritual Story for children at http://www.themastersclassroom.com