Search Engine Optimization - Website Cornerstone Development

By Zach J Hoffman

SEO, also known as Search Engine Optimization, is the process of placing a website as a relevant source for a topic of information at the top of the major Search Engines, Google, Yahoo! and MSN. There are many ways to perform SEO. The following are a few of the many techniques to use to create an SEO campaign.

The first step is choosing the keywords you want to target. These should include words that you feel your target audience would type in to the search engines to find your website. If you are looking to target a city tied to your keywords please consider selecting the top 3 cities you would like to target to tie in with your target keywords.

The second step is to choose a domain name relevant to the topic of your website. Using keywords in your domain name relevant to the keywords you are looking to target will help you communicate your relevance to the associated keywords you are looking to target with the major search engines.

The third step is to map out your website. This information should have been provided to you from your website designer. The site map is the layout of your website as a hierarchical structure working from the primary pages of your website, to the secondary pages of your website, and onto the tertiary pages of your website. There may be additional pages under this hierarchy and you should categorize them as such.

The fourth step is to begin writing the meta-tags for each web page you would like to be optimized. You should start with your primary pages and work your focus down. The meta-tags should be written with three distinct areas: title creation, keyword targeting, and description. The title is what will appear in the upper left hand corner of the web browser describing what the specific page is about.

The keyword targeting will be the keywords you are instructing the search engine to mark your page as relevant for when it comes to the particular page. Description is the summary of the webpage you would like to display as the description of the website to the major search engines. Creating proper meta-tags is the cornerstone to creating a Search Engine Optimized-SEO website. The meta-tags should also all have a tightly weaved theme relevant to each other.

The fifth step is to categorize your site properly for directory submission. This means knowing how to classify your website based on the industry you know your site is relevant for. The directory will also ask which geographic area you are most relevant for and ask you to most likely categorize your website on a country level. The search engine will then most likely pull your city specific information from your meta-tags and your contact us page.

The process to SEO your website described above is a great starting point for a solid SEO campaign. SEO is a continuous process because the search engines continue to tweak their search engine algorithms (functions) to allow the most relevant websites to reign supreme. When performing SEO always remember relevancy is king.

Zach Hoffman is interested in helping people.To learn about seo services Seo search engine optimization visit: http://www.seo.cc

Article Source: http://EzineArticles.com/?expert=Zach_J_Hoffman

Introduction to Search Engine Optimization

By Avinesh Prahladi

Search engine optimization is a method to evaluate and assess your website and it assists the search engines to read, and comprehend it. It is not all about rephrasing or altering the look of the website. It is a procedure where slight changes are made so that the content is more noticeable and the search engines can view and interpret the website easily. SEO cannot be termed as spamming as it is a method under which the search engines are assisted so that in return they can provide you assistance in the coming time.

For the past couple of years the procedure of SEO has been frequently put into use. Websites are being created using Java and Flash which the search engines are not able to comprehend and overlook. In a situation where the content of the website is overlooked by the search engines subsequently they are not able to index your website. If your website is not indexed then nobody can look for it in the search engines like- Yahoo, Google, and MSN. If your website is not visited by the target consumers then there is no use of putting efforts and capital in creating a website.

Search engine’s main purpose is to provide the potential results to the visitors and if for some reasons they are not able to index any particular website they might be loosing a great amount of content that the visitors are expecting. SEO bears so much importance that Google offers rules and regulations to opt for a SEO service.

How SEO functions?
There are majority of the websites those are not well functional on their topics. The keyword directory which has about fifty or more phrases in a particular page and the business that contains four individual submissions, websites make an effort to aim at all the four in a single time. Probably the website was targeting a search phrase that nobody is searching. SEO assures that every page of your website stays centered and consequently observed as an influence on the particular topic.

Free of cost search engines
On the internet search engines are free of cost. Google itself and the websites taking services of Google’s results make about fifty percent of the internet search market themselves. If you are only targeting Google then you are loosing your fifty percent of the business profit. SEO should be for all search engines, not just Google and at the same time keep constantly evaluating the search engines so that your website (or websites) remains at a decent rank. This way you are increasing your website consumers by making minimum efforts.

Pay Per Click Advertising
The results that are displayed on Yahoo and Google are known as sponsored links. Entirely depending how much is your budget, you can appear anywhere on the lists. There are companies who provide assistance in conducting effective pay per click advertising operation.
Linking

Search engines consider that keeping a link with your website will be beneficial. If you don’t contain an inbound links then the search engines won’t list your website. Higher number of inbound links will get your website decent ranking. It is recommended that be cautious of free for all (FFA) which is exclusively made to link. Search engines block these websites those are linked with these farms.

Choosing a SEO service
It can be verified by rankings of the website in the search engine. You should opt for those websites which has a ranking in the top ten because of its keywords. Imagine if a SEO company which can place a website in the top ten ranking at the same time when the opponents are professionals in this field, now you can very well assume what treatment your website will get.
Avinesh Prahladi is a professional content writer having proficiency in writing on diverse topics at WebartSoftech. For more information visit: Link Diary

Search Engine Optimization Tips - Super Easy Search Engine Optimization Tips

By Matt Canei

Search Engine Optimization is a lengthy process that requires a lot of patience and a lot of time. Once it is done properly the rewards of being on the first page of Google are unparalleled. Below is an assortment of SEO tips that will aid in raising your website or blog up the search engine ranks.

- Make the most use of the HTML header in your web pages. Make sure the main keyword phrase that you are targeting is present in full in your title, the first entry of your keyword meta tag, and in the first part of your site’s description.

- Do proper keyword research and after doing so do not target keywords that are too competitive or the sites on the first page have authority status or high page ranks. I believe authority status is defined by PR5 sites or above.

- Build backlinks through submissions to link directories. Also run a link query (link:URL) of the first few sites on page one for your main keyword and see what sites they have backlinks on. Get links on those same sites then get more and beat them!

- Try to write at least 5 articles startup when you launch your site in addition with a press release, then write no less than one article a day that is completely original and unique even if it is on the same topic as prior articles try to write it from scratch. Include your site’s link in the author bio as it will build both backlinks and credibility as readers become aware of your expertise.

- Submit your website and articles to social bookmarking sites like digg.com and del.icio.us for a viral effect. This will build backlinks on these high PR social networks.

- Make sure your content is unique and original and is not copied from elsewhere or duplicated from already written articles. If you want to use the articles you submitted to directories then rewrite 30-40% of the article so search engines pick it up as unique content. Search engines penalize for duplicate content so make it unique. Unique content is king!

- Include your targeted keywords within your website’s content, the normal rate of keyword density is 3-5% of your content is keywords you are targeting, and definitely include your primary keyword phrase. However, do not spam your content with keywords all over the place or search engines will DQ them.

To discover exactly how to implement these tips and maximize their potential read http://www.seofornoobs.com The contents include: how to set up meta tags, keyword research, article directory submission, link directory submission, search engine optimization, affiliate marketing, adwords and much more.