Search Engine Optimization - Website Cornerstone Development

By Zach J Hoffman

SEO, also known as Search Engine Optimization, is the process of placing a website as a relevant source for a topic of information at the top of the major Search Engines, Google, Yahoo! and MSN. There are many ways to perform SEO. The following are a few of the many techniques to use to create an SEO campaign.

The first step is choosing the keywords you want to target. These should include words that you feel your target audience would type in to the search engines to find your website. If you are looking to target a city tied to your keywords please consider selecting the top 3 cities you would like to target to tie in with your target keywords.

The second step is to choose a domain name relevant to the topic of your website. Using keywords in your domain name relevant to the keywords you are looking to target will help you communicate your relevance to the associated keywords you are looking to target with the major search engines.

The third step is to map out your website. This information should have been provided to you from your website designer. The site map is the layout of your website as a hierarchical structure working from the primary pages of your website, to the secondary pages of your website, and onto the tertiary pages of your website. There may be additional pages under this hierarchy and you should categorize them as such.

The fourth step is to begin writing the meta-tags for each web page you would like to be optimized. You should start with your primary pages and work your focus down. The meta-tags should be written with three distinct areas: title creation, keyword targeting, and description. The title is what will appear in the upper left hand corner of the web browser describing what the specific page is about.

The keyword targeting will be the keywords you are instructing the search engine to mark your page as relevant for when it comes to the particular page. Description is the summary of the webpage you would like to display as the description of the website to the major search engines. Creating proper meta-tags is the cornerstone to creating a Search Engine Optimized-SEO website. The meta-tags should also all have a tightly weaved theme relevant to each other.

The fifth step is to categorize your site properly for directory submission. This means knowing how to classify your website based on the industry you know your site is relevant for. The directory will also ask which geographic area you are most relevant for and ask you to most likely categorize your website on a country level. The search engine will then most likely pull your city specific information from your meta-tags and your contact us page.

The process to SEO your website described above is a great starting point for a solid SEO campaign. SEO is a continuous process because the search engines continue to tweak their search engine algorithms (functions) to allow the most relevant websites to reign supreme. When performing SEO always remember relevancy is king.

Zach Hoffman is interested in helping people.To learn about seo services Seo search engine optimization visit: http://www.seo.cc

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