Why Internet Marketing Means Nothing

By Ivan Piskov

Internet marketing is very popular term and it sounds very pompous: 'I am an Internet marketing expert'. Yeah, all rise!

Actually it means nothing concrete and that's why it is so easy (and so useless) to write about it.
There is no such business called internet marketing. People are making money from adsense, from affiliate programs, from email advertising, from e-stores, auctions, surveys, dropshipping and more in countless forms using countless mix of marketing techniques and all these online activities can be described with this one term internet marketing.

When someone is selling, or recommending, or advertising or just writing about any kind of product or service on the internet, depending on the marketing channel or the technique applied, this marketer is practicing only a single part of All available internet marketing strategies and methods.

So, what practical meaning has all mentioned above?

Don't waste your time with internet marketing tips, tools, experts, articles, directories and so on. Find your specific talents and improve on what attracts you the most: if you are a math guy - try SEO, if you are communicative type - jump on blogging, email and writing, if you are type of a techy guy - development and scripts might be your online area, if painting is your passion - welcome to web design and so on.

Don't build a website using internet marketing in the title - you can build such an authority website only to collect inbound links and then pass on Google Page Rank upon family of connected sub sites, but this strategy is a bit complicated, so better avoid it in the beginning of your online activity.

Don't use the term internet marketing in your paid advertising - it's too broad and you'll get highly untargeted traffic and close to zero sales. You know it, but I will just repeat it: the money is in the small niches.

Don't be jealous if you are not mentioned as an 'internet marketing expert' on some meaningless list or an article. Make yourself known as a seo-expert, master-copywriter or top-class programmer because such niche guys have the fattest bank accounts while most of the self proclaimed 'experts' are just talking about money.

Find your passion and learn how to make a substantial web business out of it. Develop your own unique style in what you are doing and success will not pass you by.

Learn more smart web marketing tips at www.ivpis.com Ivan Piskov