How RFID Technology Will Invade Your Life

By Arthur Stoller

With RFID technology a store owner knows everything about the item you take to the checkout including price, color size etc.

The USA now wants to put this technology into passports which would allow people to be mass processed through custom control, without having to form queues. You know what it is like when you arrive home late and there is a queue of 200 people in front of you at the Passport desk.So a convenience would be faster people handling.

Credit card companies would be able to read your card simply by you waving it near a reading device. So we face a revolution in the use of RFID technology.But security on terrorist activity may be compromised because he could alter his passport to get though without an official actually seeing the falsified document.

And then there is the issue of personal privacy. You buy an item using RFID and for the rest of the day a scanner could pick up the fact you just bought it and how would this compromise you if you are holding a RFID credit card.

Also consider the supply chain structure. Now thieves could know what's being held in premises and what its value is.

There are some solutions for specific cases. So for example when you buy something, there should be a tear off section your ticket to remove the device. So you will not be readable after you have bought your items.

Credit cards are a different consideration.

What would be the diving line between being close enough for the scanner to pick you up but not close enough for a thief to scan the card in your handbag?
An unacceptable situation would be where thieves could wander around shopping centers and simply get close enough to your wallet to scan your card. Clearly there is some extra thinking to be done here and it may be some time before this is solved, where convenience is improved but your privacy is secure. Maybe aluminum wallets are the answer? Time will tell.

Counting devicesClient counting solution to the retail sector offers a system is aimed at providing pertinent management information on client visit habits and related transactions.The system comprises client movement logging hardware - deployed in-store and a software suite which would typically run within head office and provide web browser access to count statistics.

Benefitso Sales to look into conversion rate analysis to ascertain sales effectiveness and help improve Average Transaction Value and Unitso Marketing to assess the effectiveness of advertising and marketing campaignso Operations to provide insight into the effectiveness of staffing levelso Security and exceptions will note movements after-hours and differences between people entering and exiting the storeo Environment to look at through-store footfall to ensure appropriate floor layout andcustomer awareness of in-store departmentso Low impact and quick installation

Management informationA simple to use browser-based software suite provides immediate access to management information right across your enterprise.Integration with management data allows automated linking with transactional and staffing data so you can see how wisely or not you are spending you money.

Sales transaction data should be automatically imported on a daily basis and the system database should be queried by third party products for further integration/analysis as necessary. Client counting can improve your operational cost-effectiveness, improve your advertising impact on sales and enhance the customer experience by ensuring staffing levels are appropriate to customer flow.

Arthur Stoller advises customers on the use of retail technology. Find out how you can implement protection for your shop by visiting http://www.rto.com