Increase Your Income From a Home Business

By Emmanuel Sodipo

This is an overview of the eight steps you need to take in order to start and grow a more profitable online home business:

Find a niche market -- BEFORE you decide what to sell Write compelling sales copy that attracts visitors Design an effective site that converts visitors into buyers Use the top search engines to drive tons of targeted traffic to your siteTap into sources of cheap and free traffic Use email marketing to communicate with visitors and convert them to buyersGrow your business by selling new products to your existing customer base Harness the power of affiliate programs for hands-free traffic and sales!

Anyone, from newbie to seasoned marketer, can benefit from going through these proven series of steps. No matter where you are in your home based business, it always pays to revisit the basics and make sure you're doing everything possible to grow your home business and increase your income opportunity from home.

I believe strongly in testing. Most email software these days allows you to test absolutely every single aspect of your marketing efforts -- so you can discover exactly what is working and what is NOT. When it comes to your email campaigns, I strongly urge you to test as many different elements as possible:

The email: Be sure to test different email messages to see which one encourages the greatest number of buyers through to your sales letter.

The Subject lines: This is the first point of contact with your audience. Your subject line has to grab their attention and encourage them to open your email!

The offer: Try testing different price points, different bonuses to go along with your main product, different product "bundles" -- as many variables as you can come up with.

The list: Send the same offer to different segments of your list (e.g., your customers vs. your subscribers)

The calls to action: You never know what language is going to get your readers to click on your call to action! Maybe they'll respond to a simple "click here." Or maybe they like more casual language, such as "check it out by visiting..." Maybe they don't need the URL written out for them -- or maybe they do. The only way to know for sure is to test different calls to action -- and see which works best for you!

The Best Timing: Which day of the week yields the best response? And which time of day? Will you get better results if you send on Wednesday at 12:00 p.m. -- or Sunday at 11:30 in the morning? Once again, the only way to know for sure is to TEST. Most email marketing solutions allow you to do this kind of testing. If yours doesn't, it's time for you to start looking for a new software package or service provider.

A responsive email list = more Income for you!

Follow the rules! These are the international laws that outline what email campaigns can and cannot do in order to avoid being labeled as spammers.

At any moment we wish; we can discipline ourselves to change it all. Any moment we wish, we can open a book that will expose our mind to new knowledge. Any moment we wish, we can start a new a campaign. Any moment we wish, we can start the process of business change. We can do it today or next year, but time is the only resource that once lost can never be regained.

Emmanuel Sodipo manages several successful online business, visit
http://www.scrollsolutions.com for a free book