Mail Candy Gram Vs. Send Flowers?

By John Reed

Mailing candy grams is a great way to inform your loved one that they are loved. Unlike its competition roses, the candy gram offers double enjoyment by providing the same amount of pleasant surprise but also allowing the recipient to enjoy the sweet taste of candy over a time span of weeks.

With every bite, the person receiving the candy gram is reminded that they are loved.

Depending on the type of candy that you choose, a candy gram can last for weeks. Flowers only last a few days. So, the receivers of a candy gram are free to enjoy their surprise their own pace. It is important to remember that everything in life should be done in moderation.

Both, ladies and men love chocolate and you can get serious points for as little as twenty four dollars or less. A good set of roses can cost fifty nine dollars to over one hundred dollars.
Remember, it is not about being cheap.Well, I know for some of you it is. Just joking. Mailing a candy gram really is an easy and affordable way to present your loved one with the acknowledgment that you have been thinking about him or her.

Whether it is for the sweetness factor or whether it is just to apologize for some moment of lapse judgment, mailing a candy gram is indeed, a sweet gesture. A Candy Gram Mail tends to soften the hardest of hearts. As the lure of the sweet taste tends to distract from the trouble in the relationship.

Flowers are enjoyed when the person comes into the room where they are kept but a candy gram actually calls to the recipient through their sweet tooth.

For those of us that are financially challenged, you can earn money to purchase and mail candy grams by using the Fast Food Toolbar at FastFoodToolbar dot com The Fast Food Toolbar interfaces with TypoBounty dot com where corporations offer money to web surfers that are willing to help them by finding and reporting errors on their websites.

So, anyone that would like to mail candy grams can afford to do so.

It is never a matter of how much a gift costs. It truly is the thought that counts. Keeping the gifts you send fresh and new will go a long way toward putting and keeping a smile of the face of your loved one. Mail a candy gram it is worth it.

The author, John Reed, has 15 years business experience and has had the opportunity to use and review multiple industries and strategies. You can read more about avoiding the money trap of quality food costs at http://www.fastfoodtoolbar.com Keywords: mail candy gram, candy gram, gifts, valentine gifts

Direct Mail Fundraising is a Program, Not a Series of Mailings or a Campaign, Says Consultant

By Alan Sharpe

Before they hired me as their director of development, and before they ran out of money and laid me off, a non-profit organization whose name is unmentionable ran an unmentionable direct mail program.

It wasn’t a program as much as a series of last-minute campaigns. One particularly notorious campaign ran the Christmas before they hired me. As the inflexible deadline loomed to get their last donor newsletter of the year into the mail, the staff procrastinated and put out fires in other departments until the deadline came and went but the newsletter didn’t.

The organization got so far behind that the drop-date for the year-end appeal arrived and they still hadn’t dropped their final donor newsletter in the mail. So, to save money, or so they thought, the person in charge, if I may use that term, decided to mail both the newsletter and the Christmas appeal letter at the same time. In the same package. The appeal letter was inserted into a number 10 envelope, and the envelope was nested into the newsletter, and the newsletter was inserted into a poly bag.

The mailing, as they say, tanked. What should have been their most successful direct mail appeal (Christmas) became their worst. They suspect that donors found the poly bag in their mail, thought that it contained only a donor newsletter, and laid it aside for reading later, or opened the bag and read a page or two before heading out the door to give their money to Wal-Mart.

I tell you all this by way of warning. Direct mail fundraising is not a campaign. It’s not a series of mailings. It’s a program. A direct mail fundraising program.

So what’s the vital difference between a direct mail program and a direct mail campaign?

1. Planned program, not ad hoc mailingsTo professional fundraisers, each letter they drop in the mail is not a one-off campaign or a “mailing” but simply one part of a year-long program, usually one that starts on January 1st and ends on December 31st. Raising money through the mail is complicated, expensive and time consuming. That’s why professional fundraisers plan their mailings months in advance.

2. Runs for 12 monthsUnlike other some fundraising methods (such as banquets), a direct mail fundraising program runs for 12 months. Donors are solicited many times during the year. The program relies heavily on past donors to repeat their gifts. New donors are identified and acquired each year.

3. Repeated every yearUnlike some forms of fundraising (such as capital campaigns), the annual direct mail fundraising program is repeated year after year. The program has a start, a middle and an end, and then repeats itself the next year.

If you want to attract donors, raise funds, retain donors and move donors up the giving pyramid, you need to get with the program.

About the authorAlan Sharpe is president of Raiser Sharpe, a full-service direct mail fundraising agency that helps non-profit organizations raise funds, build relationships and retain loyal donors. Sign up for free weekly tips like this, and discover other helpful resources, at www.RaiserSharpe.com.

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