Same Product, Different People, Different Advertising Photography

By Jack Whites

Advertising photography is different for morning tea from that of a tea during the twilights. And the difference is expressed with the help of the different ways of advertising photography.
Lights, props, models, their expressions, the backdrop and various other things are used to create the difference. Here in this article, we will see how different ways of advertising photography can make a huge difference in advertising the same product to different kinds of customers and target audience. And the product we will use to clarify the point is tea leaves.
First of all, let us look at the two different kinds of target audience for advertising photography.
The first target audience is the average British ordinary married woman who may or may not be working. The other is a young dynamic office going unmarried young woman who is very busy throughout the day with not a moment to sit and relax. Both are woman, but they have different lifestyles.

Now let us take two situations where the same tea leaves are used by the two target audience.
In the first one, the married lady would like to have the tea early in the morning, before starting her day, or at the breakfast with her spouse. She would be more cool, quiet and composed and would like to enjoy the aroma, the flavor and the taste of the tea.

While in the second situation, a young lady is busy at the office and feels very tired and stressed after a whole day of assiduous work. She still has loads to take care of and she wants to relax a little bit with tea so that she can get charged up and ready to take them on.

The same advertisement would not work in both the situations. And for the difference in advertisements, first we have to take care of the advertising photography, which has to be different in both the cases.

About The Author: Jack White is a specialist in Advertising photography and other kinds of photography. He has worked in close coordination with many an expert commercial photographer of UK and other countries. In his works he is presenting some of his observation on the role of commercial photographer in advertising photography.

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