Mobile Logos - Redefining Definition

By Gian Bryan

The mobile phone industry is a fast growing and competitive place. With tremendous potential, and demand and productivity walking hand in hand, the future looks bright. In this scenario, more than ever, there is a need for the companies to appeal to a vast global audience. Here Mobile logos are very effective, for these help immensely in the branding of the companies.

Unlike the popular perception, the mobile logos are not literal to the product. For in that had been the case, then there would be a mobile phone in every logo. And with the dynamic market, it quite makes sense that the mobile logos should speak much more than mere depiction of the product. What is most compelling form of mobile logo designing nowadays is the play with font and typography. You see the mobile logo of NOKIA, it has a special font size, that's it. And that speaks volumes. Another way of branding is by distinguishing with colours. From T-Mobiles rather brash magenta, to Oranges orange, to Motorola’s black, the market is open and very widely appealing colours have been used. And for others you want a little more money and creativity, the mobile logos come with 3D effects. Vodafone, Sony Eriksson, 3 and a few others, have 3D elements in their logos. This is an interesting development in the evolution of mobile logos for improvements in printing technology, gradient logos are now easily achievable working across both print and screen media.

The bottom line remains that all the mobile logos have a generic appeal. These logos are very “safe” and carry across global cultures and nationalities without causing offence – quite an important thing to consider when marketing on a global platform. Perhaps what would be more interesting to watch, is the market appeal when the manufacturers make logos specifically for a target group. As of now, the growth curve of mobile logos seems very stagnant. But since they are working, there is also no immediate threat to their branding strategies.

Gian Bryan is a webmaster of the site. Polyphonic Ringtones , Download Mobile Games