How Do You Want To Advertise Online

By Tsuyoshi E. Suzuki

Online advertising is often more cost effective than offline media, where seconds of exposure on TV can sometimes cost a few thousand dollars. Banner advertising has been popular 10 years back. It is powerful and immediate. The internet has become an essential component of any ad campaign. It is growing more than traditional advertising, and includes both search marketing and search engine optimization, which both tap into consumers' seemingly limitless demands for finding information on the Internet. In one eMarketer forecast, search engine marketing alone is speculated to climb to almost $6.5 billion this year, and to reach more than $10 billion by 2009.

Real-time reporting can be queried on any campaign parameter. Ad networks are critical for aggregating audiences. But if they're disconnected from the rest of the market, they can hinder efficiency and profitability because they offer limited supply and demand. Its AdLearn technology, which maximizes advertising revenues across the network, learns from the results of previous campaigns and gets smarter with each advertisement placed.

Advertising cannot compete with sales promotion and direct marketing activities in generating short-term (less than one year) sales effects. But in the long-term, the cumulative force of good advertising. Adopting online advertising into the political marketing mix has been a long-term process. In 2007 and 2008 political campaigns reached a breakthrough, incorporating online advertising as part of their campaign equation from day one. Advertisers are also considering ways to send relevant ads to mobile phones, though many people want to get free data or free calls in return for watching ads on cell phones.

Search engines will forever be linked in a type of partnership arrangement with corporate websites, through what others say about your business online, and how your company name, brand, and website are displayed in the search engine results pages. This is even more of a true statement when considering many of the large companies have numerous divisions and/or separate websites each targeting a particular market segment. Search Engine Advertising is now the world's fastest-growing advertising market. This year in the both the United States and United Kingdom it will eclipse newspaper advertising in total ad spend. Search and other partner sites with the Sponsored Search program. Connects businesses and customers online.

Internet services grew and so did resources. What fell out was the business idea, companies that were not built on a lot of solid ground. Internet advertising exceeded $17 billion in 2005. It has now surpassed billboards, magazines and cable in spending. It grew at an annual clip of 18% from 2001-2006 and only cable TV (10%) was close to a double digit growth rate. Other channels basically kept pace with GDP growth (about 3%), with newspapers (1%) and radio (2%) most negatively affected.

Online advertising is widely regarded as the most effective direct response medium, and achieves higher response rates than traditional direct mail ad campaigns, for a fraction of the cost. It is about getting the right product in front of the right audience. It's about the ultra niche markets talking directly to their target client base.

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